Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Digital Audio, Video > Final Cut Pro

Author Interview: Lisa Brenneis and Michael Wohl

Hot on the heels of the release of their new book, Final Cut Pro X Visual QuickStart Guide, expert authors, filmmakers and teachers Lisa Brenneis and Michael Wohl sat down with us to discuss Final Cut Pro and a few more things besides!
Like this article? We recommend

 

Peachpit: Michael joined you for this edition of the book, Lisa. What additional insight does he bring to the book and how do your styles complement one other?

Lisa: When he was on the FCP development team at Apple, Mike Wohl was the first person ever to read the first edition of my Final Cut Pro QuickPro Guide. This was before FCP 1 was released and before my book was published. Those manuscript pages came back covered with coffee rings, lunch stains and priceless notes. He was beyond helpful, and obviously smart. We stayed in touch. Mike's FCP chops are top-drawer, he's a good writer and a skilled filmmaker as well, but I asked him to join me for this edition because he's very funny. I thought it would be fun.

Michael: Aw shucks. I just knew if I joined on, I’d get an endless supply of Ojai Pixie tangerines. No more incentive was required.

Peachpit: Fans of the book might notice that this new version is in Peachpit’s Visual QuickStart Guide series, rather than the Visual QuickPro series; why the change? And what’s the difference?

Lisa: FCP X is not an update of FCP 7; it's a total rewrite. Apple deliberately streamlined the program and removed many many features. As we were assembling the table of contents for this book, we realized the feature set was tight enough that we could do it as a Visual QuickStart. The Visual QuickStart series is aimed at a skilled but non-professional audience and so is FCP X. It just fit.

Peachpit: For the first time, the book is in full color; why is this important?

Lisa: FCP X's new interface is lounge-lizard dark--it looks great in color on the screen but looked like muddy water in black and white. We really needed to produce a full-color book; we're really happy with the results.

Michael: Because color is prettier. Duh. Seriously though, what she said. Believe me, if the book was in black and white, no one would have bought it.

Peachpit: How does your book stand out from other Final Cut Pro training resources?

Lisa: The Visual QuickStart series is designed to be a "compact reference guide." The information is organized to be easy to navigate; many readers start in the book's index and go straight to the bit of info they need. Instead of working your way through a tutorial, you just dive into the program and use the VQS to help you learn as you go.

I am completely a "learn as you go" type, so these books are actually perfect for me. If you want me to sit through a video tutorial, you'd best have some slammin' Prince live performance footage (or at least adorable kittens) to show me; otherwise I'm going to look up the info bit I need and go right back to the app.

Michael: It’s comprehensive, intuitively written, easy to navigate, contains great, clear examples, is well illustrated, and it’s funny.

Peachpit: Final Cut Pro X has certainly made a splash in the world of video editing; what do you see as the most important changes from previous versions of the software?

Lisa: The changes in this latest edition of Final Cut Pro include, well, everything. Power and performance gains, a completely redesigned editing interface that works differently, a different (and smaller) feature set, and different names for many features and functions.

Michael: FCP X really is a wholly different tool than the previous versions of Final Cut Pro. It excels at different aspects of the editing process, utilizes different workflows, and was built looking forward in fun and exciting ways. It’s best not to think of this as an incremental version of Final Cut Pro but really as a whole new paradigm in video editing.

Peachpit: What are some of the coolest new features of Final Cut Pro X?

Michael: for me, I think Auditions is the real standout feature. It allows you to work with multiple takes, multiple angles, or multiple ideas for a single shot simultaneously and sample or “audition” those differences on-the-fly in a fun and dynamic way. There are lots of cool interesting new aspects to the program, but that’s the one that stands out most for me. I think people are going to use it for much more than the designers could ever have imagined, and it will enable people to edit in new and exciting ways.

Lisa: Most editors want to focus on the show they're cutting; they don't want to think about the software they are using. As a long time FCP user, I have a strong attachment to the old familiar FCP 7, so any all-new version of FCP is going to have to overcome my reluctance. That said, the new tools for tagging, sorting and searching footage as you import it are stellar. I wish keyword search and favorite had been around when I was slogging through my last longform documentary.

Peachpit: It seems that Apple is making pro-level video editing tools accessible to a wider audience than ever before; what types of new user do you think will be attracted to FCP X?

Michael: I think the reality is that an ever increasing audience is seeking out editing capabilities that used to be limited to professional-level (read: expensive) tools. Face it: video is ubiquitous. It’s used on millions of web pages, for advertising, informing, educating and entertaining. It’s used by individual consumers capturing footage of their cats, kids, or local Occupy protest. Preschoolers are shooting video before they’re forming sentences, and I’ve even seen instances of wild encephalopods shooting video with no human intervention.

Sadly, all of these people (and non-vertebrates) are shooting too many hours, and they need to find a way to edit to make their gobs of content palatable to potential viewers. Apple is trying to capitalize on this trend by making features that used to be considered highly elite (such as secondary color correction, instant-play special effects, and data-rich media management to name a few) easy to use and available in this inexpensive piece of software.

Peachpit: What do you see as some of the most exciting new developments in video and editing?

Michael: I think the way video is getting incorporated into Apps to enhance and improve educational products is the cutting edge right now. It’s not necessarily about fancy trick editing or anything, but using well-placed and thoughtfully produced snippets of video into otherwise static forms, such as Cooking with Dorie, for example, are hinting at where video’s next big expansion is going to emerge.

Lisa: Well.....define "exciting". There are now enough different video formats in existence to provide each US citizen with their own personal video format. Is that exciting? I know it must keep Apple's FCP development team busy, trying to keep up with the pace of format change. Better them than me.

Peachpit: What video/film projects are you currently working on?

Lisa: It's December, so I'm shooting a new set of short web videos for our citrus and avocado business (http://www.tangerineman.com- check it!). I'm also developing a documentary on what I call the "new 12th century economy"--North America is becoming a nation of farmers’ markets, swap meets, craft fairs, yard sales and eBay pros. A carnival of characters and some great life stories.

Michael: I’m currently working on a documentary project for the Synergos Institute, tracking the development of a massive five-year agricultural transformation experiment currently underway in Ethiopia, supported by the Gates Foundation, the UNDP, USAID and many other international aid agencies. New technologies, training programs, crop improvements and infrastructures are being implemented on a broad scale to improve food security, sustainability, and economic growth in one of the most challenging environments in the world. We’re going to be visiting twice a year for the next five years to see how well the program succeeds.

Peachpit: You are both incredibly passionate filmmakers, storytellers and teachers; where do you get your inspiration?

Lisa: YouTube, Hitchcock, Les Blank, Orson Welles, Michael Powell, my neighborhood, your neighborhood.

Michael: This may sound clichéd but I take tremendous inspiration from my students at the UCLA graduate school of theater film & TV. Their unbridled enthusiasm, passion, and willingness to sink years of their lives into often unbelievably difficult projects reminds me of what it takes to be a filmmaker: Never taking no for an answer, believing in the impossible, marching forward despite the odds…their dedication is my inspiration.

Peachpit: Do you have any future Peachpit books/videos in the works that you can tell us about?

Michael: I’m just about finished writing the Advanced Final Cut Pro X book for the Apple Pro Training Series.

 

Peachpit Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Peachpit and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Peachpit products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email ask@peachpit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.peachpit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020