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This chapter is from the book

Marking Important and Emphasized Text

The strong element denotes important text, while em conveys emphasis. You can use them individually or together as your content requires (red_circle-a.jpg and red_circle-b.jpg).

red_circle-a.jpg The first sentence has both strong and em, while the second has em only. If <em>under any circumstances</em> were marked up instead as <strong>under any circumstances</strong>, it would have greater importance than the text contained in the surrounding strong.



<p><strong>Warning: Do not approach the 
   zombies <em>under any circumstances</em>.
  </strong> They may <em>look</em> 
  friendly, but that's just because they want 
  to eat your arm.</p>


red_circle-b.jpg Browsers typically display strong text in boldface and em text in italics. If em is a child of a strong element (see the first sentence in gray_circle-a.jpg), its text will be both italicized and bold.

To mark important text

  1. Type <strong>.
  2. Type the text that you want to mark as important.
  3. Type </strong>.

To emphasize text

  1. Type <em>.
  2. Type the text that you want to emphasize.
  3. Type </em>.
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