Online auctions and exchanges can leverage every stage of the product lifecycle and integrate with an overall pricing strategy. Businesses must first examine their overall product set, establish goals for a new dynamic pricing strategy, and then implement, observe, and adjust over time. Each implementation will vary by industry and target market, but the trends are clear. The Web is behaving as a growing organic system of buyers, sellers, products, and services, and disintermediation is leading to the destruction of information inequity. As the Internet grows to offer an apparent "increase in supply," pricing will be set by the equilibrium created between communities of buyers and sellers, with the enhanced "experience" of market participation driving new Internet exchanges.