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How to Use Segments Within a Report

To create custom subsets of data, use the segmentation feature in Adobe Analytics. Segments can be based on pages, visits, and visitors, and can be applied to reports, reportlets, dashboards, and bookmarks. Here are some examples of how segments can be used:

  • How many visitors to your website originated from Facebook
  • Which campaign delivered the most first-time visitors in the last month
  • The amount of revenue derived from repeat customers during the last quarter
  1. Run the desired report. Click the desired segment from the report page.

    The report reloads with the segment applied.


    Click to view larger image

    Adding a segment to a report

See Chapter 12 for more information on custom segmentation.

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