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Can You Handle It?

By this point, the job of a web designer may appear too difficult. How is it possible to reconcile the needs of the user with the demands of the client and the heritage of the brand—not to mention coping with bandwidth limitations, browser incompatibilities, and the unknowable behavior of each individual visitor? Is it really possible to do this job well?

Obviously, we think so. Here are some not-so-obvious reasons why.

For one thing, web work is teamwork. Project managers, developers, web technicians, writers, producers, and other designers on your team will help you keep your eyes on the prize.

Moreover, as a design professional, you already possess most of the skills and talents needed to design great sites, including:

  • The ability to research your client's products and end users, creating work that promotes the former while speaking to the latter.

  • A deep understanding of branding and identity.

  • A comfortable familiarity with the processes of learning from and presenting to clients and colleagues. You know how to sell and when not to. You've learned how to listen.

  • Maintaining schedules and deadlines. You deliver on time.

  • A thorough knowledge of design principles.

  • [lb] Expertise with digital design tools, such as Photoshop and Illustrator.

You can count on your teammates. You can count on yourself. And the process itself also will help you meet the goals you, your clients, and partners set for each project. Virtually every web agency employs methodologies and processes to guide you and your teammates from the initial meeting to the launch (and beyond).

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