Simplicity is powerful and leads to greater clarity, yet it is neither simple nor easy to achieve.
It’s not about making it easy for us, it’s about making things easy for them.
Simplicity can be obtained through the careful reduction of the nonessential.
As you design slides, in addition to simplicity, keep the following concepts in mind: subtlety, balance, and understated elegance.
Good designs have plenty of empty space. Think “subtract” not “add.”
Although simplicity is the goal, it is possible to be too simple. Your job is to find the balance most appropriate to your situation.