Understand Your Business Environment

This chapter is from the book

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Learn More Buy

This chapter is from the book

This chapter is from the book 

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Learn More Buy

Open for Business

Wow. You’ve learned a lot about the business—so much that your head is probably spinning. Do what you need to do to get your brain in gear for the next part of your discovery process. Sometimes, I need to walk away for a day. Sometimes, I need to immediately type up all my notes so I feel completely immersed. It’s up to you.

Next, you’ll find ways to learn all about the people who use the content you’re strategizing about. That includes digging deeper into the insights your stakeholders already have and validating (or invalidating) what they think they know.