- Ambitious Mission Statements, Misaligned Execution
- How I Created the Impact Mindset
- Overuse of Usage Metrics as Success Criteria
- How Grand Ambitions Became Usage Obsessions
- The Pitfalls of Solely Prioritizing Usage
- Measurements of Success Beyond Usage and Usability
- Comprehensive Approach to Metrics for Your Team
- Chapter Recap
This chapter is from the book
This chapter is from the book
This chapter is from the book
Chapter Recap
The Impact Mindset: A new lens for determining product success, focused on whether usage achieved the outcomes that a user desires.
The usage metric pitfall: Solely relying on usage metrics can lead to a narrow view of success, potentially sidelining the actual value delivered to users.
Historical context: Our modern emphasis on usage metrics stems from the philosophy of “what is measured, matters,” combined with its ease of measuring engagement and the influential ascent of the advertising-driven business model.
Staying true to core values: The New York Times’ resurgence, driven by its commitment to quality, highlights the long-term benefits of an outcome-centric approach.
A holistic measurement framework: Evaluating product success requires a layered approach, considering not just usage but also usability, behaviors, and ultimate outcomes.
Implementing the approach: Transitioning to a multi-metric approach is a gradual process, but with commitment and a straightforward narrative, teams can better align with their product’s true impact on users.