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Exploring Generative AI

This chapter is from the book

Adobe Firefly generative AI is built into Photoshop so that you can quickly explore visual ideas and create photorealistic or illustrative images simply by describing what you want.

About Adobe Firefly generative AI

The term artificial intelligence, or AI, isn’t new; you’ve probably been hearing it for years, and it’s been around for decades. For most of that time, AI has been about calculating results or analyses that seem unusually advanced. More recently, AI has been extended to include visual recognition such as being able to identify faces and read text in images.

Generative AI is much newer, and it’s called “generative” because it isn’t just about calculating or recognizing — it can create entirely new content. You saw this in Lesson 1 when you used Generative Fill to extend a photo into an empty area, convincingly, in seconds. Traditionally, you’d do this kind of image extension by hand using a cloning tool to copy image content to the empty area, but there was always the risk of areas being obvious repetitions of something else in the image, and it took a significant amount of time.

The ability of generative AI to seemingly invent completely new photorealistic images or write new text or music seems miraculous or magical, but in reality, generative AI only knows what to create based on its model of the problem and how well that model has been trained. Generative AI models are trained using very large sets of examples. Generative AI in Photoshop is trained on hundreds of millions of images. Because the quality of generative AI depends on its training, generative AI is constantly improving as the models are trained on more examples.

Generative AI is used not only in Photoshop but throughout many Adobe applications and services. For example, anyone can try generative AI in Adobe Express, a set of easy-to-use creative tools that work in a mobile app or web browser. Adobe gave their overall generative AI technology its own name, Adobe Firefly, and added Firefly capabilities into many of their applications including Photoshop.

There are some guidelines and restrictions for using Firefly generative AI; see www.adobe.com/legal/licenses-terms/adobe-gen-ai-user-guidelines.html.

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