- Setting the tone
- Questions before ideas
- Summarize the business
- Summarize the project
- Who decides?
- Give your client time and space
- But maintain the focus
- Research with purpose
- Assembling the design brief
- Tapping into something special
- Nature's poetry
- Field research that makes a difference
- Bringing the details to life
- Giving form to language
This chapter is from the book
This chapter is from the book
This chapter is from the book
Summarize the project
As well as understanding the business itself, you need clarity on the scope, goals, and practical details of the project. Asking your client these questions will help you get there:
What are your goals for the new identity design?
What specific deliverables do you need from me?
Who will be involved from your team, and what roles will they play?
Are any outside agencies or partners involved? If so, how will they contribute?
What’s motivating this project now? Why is this the right time to pursue it?
What’s your ideal timeline, and what’s driving that deadline?
What concerns do you have about the process? Are there any potential obstacles you anticipate?
Is there anything about your organization—culture, structure, past experiences—that might make this project easier or more complex?
What is your estimated budget range?
Are you speaking with other designers or firms? If so, when do you expect to make your decision?
