␡
- Setting the tone
- Questions before ideas
- Summarize the business
- Summarize the project
- Who decides?
- Give your client time and space
- But maintain the focus
- Research with purpose
- Assembling the design brief
- Tapping into something special
- Nature's poetry
- Field research that makes a difference
- Bringing the details to life
- Giving form to language
This chapter is from the book
This chapter is from the book
This chapter is from the book
This chapter is from the book
Who decides?
One of the most important questions to ask is: Who makes the final decision? You need to know who has the authority to approve the work you’re presenting. In larger organizations, your initial contact may be a project manager or marketing director rather than the CEO, and that’s perfectly fine for gathering information. Just be sure you understand who will ultimately sign off, and try to involve that person when it’s time to present your work. We’ll cover presentation strategies in Chapter eight, “The art of the conversation.” For now, your focus is on collecting the insights that will shape your design decisions.
