␡
- Setting the tone
- Questions before ideas
- Summarize the business
- Summarize the project
- Who decides?
- Give your client time and space
- But maintain the focus
- Research with purpose
- Assembling the design brief
- Tapping into something special
- Nature's poetry
- Field research that makes a difference
- Bringing the details to life
- Giving form to language
This chapter is from the book
This chapter is from the book
This chapter is from the book
This chapter is from the book
Give your client time and space
These questions are a strong starting point. You’ll probably have more to add, because every industry has its own quirks, expectations, and specific requirements. As you ask your questions, don’t rush the client to answer. Allow time for a follow-up where necessary, as you’ll likely end up gaining more insight. Stay open to seemingly off-topic comments, too, because at this stage every detail can open a new avenue to explore.
