␡
- Setting the tone
- Questions before ideas
- Summarize the business
- Summarize the project
- Who decides?
- Give your client time and space
- But maintain the focus
- Research with purpose
- Assembling the design brief
- Tapping into something special
- Nature's poetry
- Field research that makes a difference
- Bringing the details to life
- Giving form to language
This chapter is from the book
This chapter is from the book
This chapter is from the book
This chapter is from the book
But maintain the focus
At the same time, don’t let the conversation drift into a one-sided directive. This phase is about clarifying the project and creating alignment around the outcomes it’s meant to achieve. That level of focus will give you the insight you need to meet, or even exceed, expectations.
Chances are, your client’s answers will prompt relevant follow-up questions. That’s a good thing. In addition to sparking fresh design ideas, this kind of engagement helps build trust and leads to stronger, more confident decisions down the line.
