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Step 6: Create the Podcast Feed

Although WordPress creates its own RSS feeds for an entire blog and its individual categories, FeedBurner does a better job. It also enables you to incorporate features that are specific to podcasting. It takes a few minutes to set up, but once it’s done, it’s done. You only have to perform this step once.

  1. Visit
  2. If you don’t already have an account, create one. It’s free.
  3. Log into your FeedBurner account.
  4. Click the My Feeds link. (There are quicker ways to get where we’re going, but I want to make sure that we’re all on the same page here.)
  5. Under your list of feeds (if you have any) is a box labeled "Burn a feed right this instant" (see Figure 8). Enter the URL for your podcast category’s WordPress feed in this box. For example, here’s my site’s URL:

If your blog is in a folder (for example, wordpress) inside your site’s root directory, don’t forget to include that folder name in the URL.

Figure 8

Figure 8 Enter the URL for your podcast category’s RSS feed.

  1. Turn on the "I am a podcaster!" check box. This is very important.
  2. Click Next.
  3. If you entered the correct URL for your feed, you should see a Welcome screen. In the Feed Title box, enter a title for your feed. In the Feed Address box, complete the URL for your feed address. Figure 9 shows what mine looks like. Be sure to write down the complete Feed Address. That’s the address people will use to subscribe to your feed.
    Figure 9

    Figure 9 Enter basic information about your feed.

  4. Click Activate Feed.
  5. On the Claim Your Feed tab, click Next.
  6. On the Set Up Podcast tab, choose a category for your podcast. You may be able to select a subcategory, depending on the category you choose. Then fill out the rest of the form as desired. You don’t have to provide all of the information. If you provide a podcast image location, it should point to a 300×300 pixel image saved on your server. Click Next.
  7. On the Analyze Traffic tab, click Next.

That’s the important stuff. I’ll let you play on your own with the FeedBurner features for analyzing, optimizing, and publicizing your site.

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