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Will Luton is a consultant in design, retention, marketing and monetization for videogames, advising companies such as SEGA and Ukie.
Previously, as Creative Director at developer Mobile Pie, he worked with clients including Channel 4, EA's Chillingo, Aardman Animation and Spil Games.
He writes a monthly column for Develop Magazine and have contributed to Edge, Gamasutra, GamesIndustry.biz, PocketGamer.biz, GamesBrief and the New Statesman.
He has a BA (Hons) Computer Games Design and earned AAA production credits from SEGA Europe.
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