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Nathan Shedroff

Nathan Shedroff has been an information and interface designer for over eight years. He worked with Richard Saul Wurman as a senior designer at The Understanding Business, helping to design the Pacific Bell Smart Yellow Pages and the book, Information Anxiety. He co-founded vivid studios in 1990, leading creative teams in developing new interaction paradigms for digital reference tools, online worlds, and productivity software. Nathan was nominated for a Chrysler Innovation in Design Award in 1994, and lectures regularly at Stanford University and San Francisco State University. He has spoken at numerous industry-related conferences, and university programs in Helsinki and Tampere, Finland, Amsterdam, and San Francisco. More information about Experience Design will be available at his web site,