Gary R. McClain, Ph.D., is Director of Research at Sachs Insights and has more than 10 years experience as a qualitative researcher, focus group moderator, and user experience tester. Gary has also been employed as a strategic planner at OgilvyOne, working primarily on the IBM account and with the interactive group. He has experience in Systems Design and User Training, which included the development of instructor-led and computer-based training courses at Infodata Systems and Martin Marietta Data Systems. He has held marketing management positions at Information Builders and Sterling Software (formerly VM Software). Additionally, he has written and edited numerous information technology books and two self-help books. He has done graduate work in Clinical Psychology and Education, with a focus on adult development and learning, and he holds a Ph.D. from the University of Michigan.