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Emily Cotler

Emily Cotler is passionate about navigation, luring, and user pathways. Understanding that audience is more than a statistical demographic, Emily focuses on reaching visitors based on their level of brand devotion. Her book, Web Redesign 2.0: Workflow that Works, co-written with industry titan Kelly Goto, has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide.

As the Creative Director and principal of Waxcreative Design, Inc., Emily started designing effective Web sites for authors in the late 1990s. A decade later, Wax is a leader in fan-based Web sites for authors and others. Her dozens of clients include New York Times best-selling authors Julia Quinn, Eloisa James, and Elizabeth Boyle, and span North America and Europe.

When not connected fingertip-to-keyboard, Emily can be found at the park with her young daughter, where she often mentally redesigns the play structures for better user flow.