Vidya Subramanian is Senior Analytics Insights Manager at Intuit, where she is currently evangelizing and standardizing analytics practices. She has successfully architected SiteCatalyst & end-to-end analytics at Genworth Financial, a fortune 500 company. She has led SiteCatalyst training, and is a Certified Project Manager Professional, Certified Scrum Master & Adobe Certified Expert in SiteCatalyst. Brent Dykes is the Evangelist for Customer Analytics at Adobe and is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. He is the author of Web Analytics Action Hero (Adobe Press).