Neal Cabage has successfully founded and sold two online startups, experiencing the full life cycle of a startup business. He has consulted for major brands such as Macys.com, AIG , and Disney. He is a thought leader in online product strategy and has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.
Sonya Zhang is a professor at the College of Business Administration, CalPoly Pomona. She holds a PhD in information systems and technology, an MS in computer science, and an MBA. Sonya’s research interests focus on user experience, web development, and Internet entrepreneurship. She has published numerous articles in leading journals and conferences.