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The Content Advantage (Clout 2.0)
- By Colleen Jones
- Published Jul 11, 2018 by New Riders. Part of the Voices That Matter series.
- Pages: 256
- eBook (Watermarked)
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Content Science founder Colleen Jones argues that you face an important choice. The choice is not whether to do content. Every business function, from marketing to sales to support to recruiting, demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage.
Pearson