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eBook Deal of the Week
Designing Connected Content
- By Carrie Hane, Mike Atherton
- Published Dec 06, 2017 by New Riders. Part of the Voices That Matter series.
- eBook (Watermarked)
For digital content to deliver on its potential, it must be easy to find, shareable, and available for all channels and devices. This requires careful upfront attention to back-end content strategy and its linkages with design and development. However, back-end content strategy is an emerging and complex area of practice with few useful resources for practitioners, and many organizations are struggling to deal with soaring amounts of content.
Pearson