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Press Release

Laura Ross, Publicist

Design by Nature: Using Universal Forms and Principles in Design

New Peachpit Release Shows How to Create Designs that Appeal to a Worldwide Audience

Berkeley, CA—December 13, 2011 — Design by Nature: Using Universal Forms and Principles in Design, a new book/eBook written by Maggie Macnab, focuses on using nature’s shapes and principles to create effective, compellingly designed communications.


  • Key concepts, learning objectives, definitions, and exercises help readers put what they learn into practice
  • The book includes reviews and discussions of practice and process by some of the world’s leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton; and profiles of street artist Banksy, creative director Kenya Hara, and typographical designer Erik Spiekermann.
  • Design by Nature is now available through Peachpit, Amazon, Barnes & Noble, and other retailers worldwide.

About Maggie Macnab
Maggie Macnab is an award-winning identity designer, design theory educator, and author. She teaches at the Santa Fe University of Art and Design and the University of New Mexico, and is past president of the Communication Artists of New Mexico..Her first book was the critically acclaimed and award winning Decoding Design (F+W, 2008).

About Peachpit
Berkeley-based Peachpit has been publishing the industry’s best-selling books on the latest in photography, graphic design, Web design and development, digital video, digital lifestyle, and general Mac computing since 1986. Its award-winning books, eBooks, videos and applications feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for computer users of all experience levels. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its acclaimed Voices That Matter series, Adobe Press, Apple Pro Training Series, and Apple Training Series, and is the publishing partner for Kelby Training/NAPP and others. Peachpit is part of Pearson (NYSE: PSO), the international media company. Pearson's primary operations also include the Financial Times Group and the Penguin Group. Learn more at and