Publishers of technology books, eBooks, and videos for creative people
Register your product to gain access to bonus material or receive a coupon.
100 Things Every Designer Needs to Know About People
- By Susan Weinschenk
- Published Apr 14, 2011 by New Riders. Part of the Voices That Matter series.
Book
- Sorry, this book is no longer in print.
eBook (Watermarked)
- Your Price: $19.19
- List Price: $23.99
- Includes EPUB, MOBI, and PDF
- About eBook Formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB
The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI
The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF
The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Rough Cuts
- Available to Safari Subscribers
- About Rough Cuts
A Rough Cuts book is an evolving manuscript that you can read online through a Creative Edge subscription. A Rough Cuts book is not fully edited or completely formatted, but you'll get access to new versions as they are created. Learn how it works.
Description
- Copyright 2011
- Dimensions: 7" x 9"
- Pages: 256
- Edition: 1st
- Book
- ISBN-10: 0-321-76753-5
- ISBN-13: 978-0-321-76753-0
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- What is the limit to someone’s social circle?
- How do you motivate people to continue on to (the next step?
- What line length for text is best?
- Are some fonts better than others?
Sample Content
Online Sample Chapter
Sample Pages
Download Chapter 4: There's a Special Part of the Brain Just for Recognizing Faces
Table of Contents
The Psychology of Design
How People See
How People Read
How People Remember
How People Think
How People Focus Their Attention
What Motivates People
People Are Social Animals
How People Feel
People Make Mistakes
How People Decide
Bibliography
INDEX
Updates
Updates & Corrections
Page 126, under "FROM ALGORITHMIC WORK TO HEURISTIC WORK," in the sentence:
"But now 70 percent of people (in developing countries) do heuristic work—there are no set procedures."
The text should read "in developed countries" instead of "in developing countries."
Submit Errata
More Information
Other Things You Might Like
- eBook (Watermarked) $25.59