Publishers of technology books, eBooks, and videos for creative people

Home > Store

Building Findable Websites: Web Standards, SEO, and Beyond

Register your product to gain access to bonus material or receive a coupon.

Building Findable Websites: Web Standards, SEO, and Beyond


  • Sorry, this book is no longer in print.
Not for Sale

eBook (Watermarked)

  • Your Price: $28.79
  • List Price: $35.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ


  • Copyright 2008
  • Dimensions: 7-1/2" x 9-1/8"
  • Pages: 264
  • Edition: 1st
  • Book
  • ISBN-10: 0-321-52628-7
  • ISBN-13: 978-0-321-52628-1
  • eBook (Watermarked)
  • ISBN-10: 0-321-55219-9
  • ISBN-13: 978-0-321-55219-8

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website ( including 5 bonus chapters.

Sample Content

Table of Contents

Chapter 1 Introducing Findability
Chapter 2 Markup Strategies
Chapter 3 Server-Side Strategies
Chapter 4 Creating Content that Drives Traffic
Chapter 5 Building a Findable Blog
Chapter 6 Adding Search to Your Site
Chapter 7 Preventing Findability Roadblocks
Chapter 8 Bring Traffic Back With a Mailing List
Chapter 9 Putting Findability Into Practice


Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership