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Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right
- By Meghan Casey
- Published Jun 18, 2015 New Riders. Part of the Voices That Matter series.
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eBook (Watermarked)
- Your Price: $22.39
- List Price: $27.99
- Includes EPUB, MOBI, and PDF
- About eBook Formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB
The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI
The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF
The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Description
- Copyright 2015
- Dimensions: 7" x 9"
- Pages: 272
- Edition: 1st
- Book
- ISBN-10: 0-13-410510-9
- ISBN-13: 978-0-13-410510-9
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face.
In this practical and relevant guide, you’ll learn how to:
- Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right
- Make sense of your business environment and understand your audience
- Get stakeholders aligned on business goals and user needs
- Set your content strategy and decide how to measure success
- Create, maintain, and govern on-strategy content
You’ll learn to control your content—and not have it control you.
Sample Content
Online Sample Chapter
How to Set and Align on Project Objectives for Your Content Strategy
Table of Contents
Section I: Get Budget and Buy-in
Chapter 1: Identify the Problems and Opportunities
Chapter 2: Convince Leaders and Get the Resources
Section II: Set Up for Success
Chapter 3: Get Stakeholders On-board
Chapter 4: Set and Align on Project Objectives
Chapter 5: Run the Project
Section III: Dig In and Get the Dirt
Chapter 6: Understand Your Business Environment
Chapter 7: Learn About Your Audience and Users
Chapter 8: Get Familiar With Your Content
Chapter 9: Review How Work Gets Planned and Done
Chapter 10: Put it all together
Section IV: Articulate Your Strategy
Chapter 11: Create a Content Compass
Chapter 12: Decide How You’ll Measure Success
Chapter 13: Design Your Content
Section V: Put Your Strategy Into Action
Chapter 14: Create On-strategy Content
Chapter 15: Plan and Maintain Over Time
Appendix: List of Tools
Index
