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Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right

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Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right

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  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2015
  • Dimensions: 7" x 9"
  • Pages: 272
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-410510-9
  • ISBN-13: 978-0-13-410510-9

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to:  Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right  Make sense of your business environment and understand your audience  Get stakeholders aligned on business goals and user needs  Set your content strategy and decide how to measure success  Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you. 

Sample Content

Online Sample Chapter

How to Set and Align on Project Objectives for Your Content Strategy

Table of Contents

  • Section I: Get Budget and Buy-in
  • Chapter 1: Identify the Problems and Opportunities
  • Chapter 2: Convince Leaders and Get the Resources
  • Section II: Set Up for Success
  • Chapter 3: Get Stakeholders On-board
  • Chapter 4: Set and Align on Project Objectives
  • Chapter 5: Run the Project
  • Section III: Dig In and Get the Dirt
  • Chapter 6: Understand Your Business Environment
  • Chapter 7: Learn About Your Audience and Users
  • Chapter 8: Get Familiar With Your Content
  • Chapter 9: Review How Work Gets Planned and Done
  • Chapter 10: Put it all together
  • Section IV: Articulate Your Strategy
  • Chapter 11: Create a Content Compass
  • Chapter 12: Decide How You’ll Measure Success
  • Chapter 13: Design Your Content 
  • Section V: Put Your Strategy Into Action
  • Chapter 14: Create On-strategy Content
  • Chapter 15: Plan and Maintain Over Time
  • Appendix: List of Tools
  • Index

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