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This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.
The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Now extensively updated, Meghan Casey's essential guide outlines a step-by-step approach to content strategy, so you control your content instead of letting it control you. Drawing on decades of experience working with content teams of all types, she guides you every step of the way: from discovering why you need content strategy, to defining your strategy, to creating on-strategy content, to keeping your content on-strategy over time.
The Content Strategy Toolkit, Second Edition delivers even more robust coverage of key topics such as cross-discipline collaboration, change management, content modeling, content playbooks, and governance frameworks. Reflecting extensive feedback and the author's latest consulting experiences, Casey has added five new chapters: on assembling cross-discipline teams, prepare for change, prioritizing based on your strategy, organizing for intuitive way finding, and systematically defining your content experience. Throughout, she offers practical, relevant insights for:
No other content management guide is as effective at integrating strategy, tactics, tools, and best practices.Whether you're a seasoned professional or just getting started, this Second Edition can coach you through even the most complex, challenging projects.
1. Identify Problems andOpportunities
2. Convince Leaders and Getthe Resources
3. Get Stakeholders on Board
4. Assemble YourCross-Discipline Team
5. Prepare for Change
6. Understand Your BusinessEnvironment
7. Learn About Your Audienceand Users
8. Get Familiar with YourContent
9. Evaluate Your Processes
10. Align on a StrategicFoundation
11. Set Your Content Compass
12. Prioritize Based on YourStrategy
13. Organize for IntuitiveWayfinding
14. Define the ContentExperience
15. Structure and Specify
16. Define How You'll GovernYour Content
17. Build Out Your ContentPlaybook