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Communities are part of all successful web sites in one way or another. It looks at the different stages that must be understood: Philosophy: Why does your site need community? What are your measures of success? Architecture: How do you set up a site to createpositive experience? How do you coax people out of their shells and get them to share their experiences online? Design: From color choice to HTML, how do you design the look of a community area? Maintenance: This section will contain stories of failed web communities, and what they could have done to stay on track, as well as general maintenance tips and tricks for keeping your community “garden” growing.
Click below for Sample Chapter related to this title:
Everything I Needed to Know about Web Community I Learned in High School Algebra Class.
The Web Is Different. Defining the Terms. What to Expect from This Book. Who I Am.
Bad Reason #1: _“Because It's Cool!” Bad Reason #2: _“Because We'll Get Free Content!” Questioning Assumptions. The Good Reasons. All Systems Go—Adding Community Features. Ready for Your Close-up?
The Well Is Dry. You Get What You Give. The Power of Personal Stories. Content That Works. Content with Content. A Conversation with Matt Haughey.
Design in General. The Nuts and Bolts. Design for Community. Rule #1: Tie Content Directly to Community. Rule #2: Bury the Post Button. Rule #3: Give Up Control (and Let Your Users Surprise You). Design Matters. Everything Is Design. A Conversation with Steven Johnson.
To Buy or Not to Buy? Getting the Vision. Let's Go Shopping. Deciding What's Right for You. Design First. A Conversation with the jGurus.
Lesson Learned. Unseen Rules Aren't Rules at All. Enforce the Rules. Barriers and Hosts. A Conversation with Caleb Clark.
A Dimension Not Only of Sight and Sound but of Mind. It's Going to Be Okay. Tie the Virtual to the Real as Much as Possible. Moderation, Meta-moderation, and Karmic Justice. Instant Karma. But Wait, There's Meta! Catch Me When I Fall. A Conversation with Rob Malda.
Intimacy Doesn't Mean Sex (Usually). Intimacy Computes. Elements of Intimacy. Any Hot Chicks Here? The Magic Element. A Conversation with John Styn.
Bad Assumption 1: Communities Are Open to All. Bad Assumption 2: Barriers Are Bad. Advice I Hate to Give. The Three Kinds of Barriers. Barriers Can Change Over Time. And It Goes Both Ways. Barriers Are Good. A Conversation with Emma Taylor.
Tools of the Trade. Two Kinds of Lists. Community That Comes to You. Designing Email. The Good and Bad of Ownership. Email and Web: The Two Great Tastes That Go Great Together. The Dark Side. Creating Connection. A Conversation with Steve Champeon.
A Commercial Web Begets Commercial Communities. Early Adopter: Saturn. Harnessing Customer Loyalty. Successful Companies Encourage Community. The TiVo Success Story. Follow the Leader. Your Turn. Up with People! A Conversation with Matt Williams.