Publishers of technology books, eBooks, and videos for creative people
Gives students a full appreciation for what they need to be competitive.
The world has gone digital--which means that a paper portfolio is no longer good enough. These days, as a creative professional, you're expected to be able to show your work on demand--whether that means emailing it to a client, displaying it on a Web site, or delivering it on CD or DVD. This book shows you how. Using a combination of step-by-step instructions and inspiring examples, veteran author Cynthia Baron takes you through the entire process of designing a digital portfolio--from developing a concept and choosing a medium, to scanning work created with traditional materials; optimizing digitized art; repurposing digital material; creating a portfolio Web site, CD, or DVD; producing a portable portfolio; and avoiding technical pitfalls when digitizing, organizing, and delivering the final product. You'll also find loads of insights from the professionals who evaluate artist portfolios everyday--agency heads, art directors, and designers--plus handy checklists, a run-down of dos and don'ts, case studies, and tips.
Possible Foreword by Roz Goldfarb.
I. PLANNING.1. Foundations.
II. COLLECTING AND PREPARING.5. Organizing Your Work.
III. PRODUCTION.10. Development Basics.
IV. MARKETING.13. Copyright and Portfolio.
V. APPENDICES.A. About the Contributors.