PRODUCT SUPPORT ANNOUNCEMENT
See the latest about COVID-19 shipping availability and video/Web Edition load errors. Learn more.
Publishers of technology books, eBooks, and videos for creative people
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
Chapter 1: Defining the Obvious
Chapter 2: Lead with Why, Follow with What
Chapter 3: Ignore the User, Know the Situation
Chapter 4: Build Only What Is Absolutely Necessary
Chapter 5: Support the User’s Mental Model
Chapter 6: Turn Beginners into Intermediates, Immediately
Chapter 7: Be Persuasive
Chapter 8: Handle Errors Wisely
Chapter 9: Design for Uniformity, Consistency, and Meaning
Chapter 10: Reduce and Refine
Chapter 11: Don’t Innovate When You Can Elevate