Publishers of technology books, eBooks, and videos for creative people

Home > Store

designing web graphics.4, 4th Edition

Register your product to gain access to bonus material or receive a coupon.

designing web graphics.4, 4th Edition


  • This product currently is not for sale.
Not for Sale



  • NEW - Fully updated to reflect the latest trends and techniques in Web graphics design—Includes Flash motion graphics, broadband graphics, and usability.
    • Teaches students techniques they will be able to use for many years to come.

  • NEW - Rewritten to focus on the core functionality of leading Web graphics software—Includes Photoshop, Dreamweaver, and Flash.
    • Helps students master core skills and techniques that will not change significantly as new software versions are released.

  • Broad coverage of all facets of Web graphics design—Covers CSS, browser-safe color, image optimization, tiling, transparency, navigation images, typography, tables, GIF animation, rollovers, QuickTime, Shockwave, and more.
    • Gives students a single source for a wide range of expert techniques.

  • Detailed HTML “code deconstructions” and step-by-step techniques—Walks students one step at a time through complex tasks they might not otherwise be able to understand or accomplish.
    • Enables students to rapidly master techniques that would otherwise have been far beyond their skill levels.

  • Hundreds of full-color example images—Illuminates every technique with full-color images, including screen captures of dialog boxes.
    • Teaches Web graphics design visually, reflecting the visual propensities of most Web design students.

  • Focus on quality, flexibility, and speed—Teaches how to become both more creative and more productive with Web graphics.
    • Teaches students to become effective professional Web graphics designers, capable of producing exceptional work on time and on budget.

  • By Lynda Weinman, the world's leading Web graphics expert—Authored by an expert who has helped millions of students and professionals master Web design in books, videos, seminars, and live training sessions.
    • Gives students confidence that they are receiving information that is thorough, accurate, clear, and useful and reflects the challenges they will actually face.


  • Copyright 2003
  • Dimensions: 8" x 10"
  • Pages: 552
  • Edition: 4th
  • Book
  • ISBN-10: 0-7357-1079-1
  • ISBN-13: 978-0-7357-1079-5

The most influential web design book ever written, completely updated to cover motion graphics, broadband interactive design, and more. Since it was first published in 1995, designing web graphics has been the seminal resource for web designers to learn the basics and then the nuances of solid design for the web. Lynda Weinman has been updating the book to reflect changes in the technologies affecting web design, but dwg.4 has been largely rewritten from the ground up. Included is coverage of motion graphics made possible by the Flash phenomenon, broadband-enabled graphics issues, usability, and more. Lynda is rewriting the book so that all coverage of specific tools is focused on the essential functionality of these programs (Photoshop, Dreamweaver, Flash, etc.) and not on version-specific attributes of the software, making the book relevant longer for more users.

Sample Content

Online Sample Chapter

Thinking about Web Aesthetics

Downloadable Sample Chapter

Sample Chapter - 5.54 mb -- Chapter 2 - Web Aesthetics

Table of Contents

Front Matter.


1. Getting Started.

Lynda's Career Counseling. First Career Steps. Hardware Choices. Macs Versus PCs. System Requirements. Software. Summary.

2. Web Aesthetics.

Color Aesthetics. Choosing Color Themes. Applying Color Relationships to Web Design. Color Gallery. Typography Aesthetics. Type 101. Verdana & Georgia. Font Size Differences Between Macs & PCs. Fonts for Delivery as Web Graphics. Basic Styles of Typefaces. What Is a Font Family? Aliasing or Anti-Aliasing. Body Copy. Using Fireworks for Type Design. HTML for Placing Text Graphics. What About Flash? Aesthetics of Layout. A Gallery of Sites That Use Grids. Make Your Line Widths Easier to Read. White Space Is Better Than Tight Space. Remember the Fold. The Aesthetics of Animation. Summary.

3. Planning Web Projects.

Getting the Job. The Creative Brief. The Project Profile. Client Relations. Contracts & Legal Issues. Working with Teams. Summary.

4. Establishing Goals.

Defining Your Goal. What Is User Experience? What Is Your Site's Goal? Summary.

5. Comping & Prototyping.

Mining Creative Ideas. Why Create a Prototype? Dangers of Prototyping. How Much Detail? Summary.

6. Information Architecture.

What Is Information Architecture? The Process. How Many Categories? Labels. Summary.

7. Navigation.

The Purpose of Navigation. Persistent Navigation. Issues Related to Navigation. Navigation Graphics & Indicators. Bad & Good Navigation. Summary.

8. Accessibility Issues.

Government Mandates. W3C Accessibility Guidelines. 14 Guidelines of Web Accessibility. Useful Accessibility Techniques. Macromedia & Microsoft Content. Cascading Style Sheets & Accessibility. Checkpoints & Ratings of Accessibility. Web Site Testing Systems. Global Accessibility Issues. Summary.


HTML & XHTML in a Graphics Book? How to Learn HTML. HTML Editors. What Is XHTML? How to Learn XHTML. Summary.

10. Web File Formats.

Bitmap or Vector? Lossless or Lossy? GIF Compression. JPEG Compression. PNG. Digital Watermarks. SVG. SWF. WBMP. IMODE. Summary.

11. Speedy Graphics.

Checking Download Speeds. Evaluating the Style of Your Image. Making Small JPEGs. Making Small GIFs. Anti-Aliasing Versus Aliasing. GIFs for Line Art-Based Imagery. GIF Color Palettes. Hybrid Images. Batch Processing. Summary.

12. Color Issues.

From Print to the Web. RGB & ICC Profiles. What Is sRGB? What Is an ICC Color Profile? Accurate Web Site Color! Summary.

13. Browser-Safe Color.

So Then, Is the Browser-Safe. What Is the Browser-Safe Palette? Why Does the Browser-Safe. Flat Color Artwork. Photograph-Based Artwork. Hybrid Image Challenges. Browser-Safe Color Picking. Browser-Safe Mousepads. Pantone's Browser-Safe Solutions. Summary.

14. HTML Color Tags.

Hexadecimal-Based Colors. Color Attributes. Using Color Names Instead of Hex. Summary.

15. Background Tiles.

Tiled Backgrounds. Full-Screen Body Backgrounds. Directional Tiles. Aesthetics of Backgrounds. Summary.

16. Transparent GIFs.

What Is Transparency? Faking Transparency. GIF Transparency. Summary.

17. Rules & Bullets.

Horizontal Rules. Vertical Rules. Bullets. Creating Ordered & Definition Lists. Creating Custom Bullets. Creating Custom Bullet Art. Summary.

18. JavaScript: Rollovers & More.

The Short History of JavaScript. Learning JavaScript. Rollovers. Using Layers for Rollovers. The Role of Tables with Rollovers. HTML Editor Rollovers. Browser Detection. Summary.

19. Imagemaps.

Server-Side Imagemaps. Client-Side Imagemaps. Imagemaps & XHTML. Imagemaps Using Image Editors. Summary.

20. HTML Type.

HTML-Based Typography. HTML Font Choices. What About PDF? Summary.

21. Alignment & Tables.

How Big Is a Web Page. Using HTML/XHTML for Alignment. Alternatives to HTML Using Artwork. Tables for Alignment. Graphic Tables for Page Layout. Table Tips & Tricks. Summary.

22. Frames.

What Are Frames? Learning Frames. Target Practice. Fun with Frames. Creating a “Bleed” Border. Summary.

23. Cascading Style Sheets.

Implementation Versus Standards Anatomy of a Style Sheet Adding CSS to HTML Block-Level & Inline-Level Elements Hiding Styles from Older Browsers Types of Style Sheets Measurement Units for Type Working with Typography Absolute Positioning WYSIWYG Editors Summary

24. Animation & Audio.

Common Animation Terminology. Animated GIF Format. GIF Animation Tools. Macromedia Flash File Format. Learning Flash. Macromedia Director. QuickTime Overview. Sound on the Web. Making Small Audio Files. Audio File Formats. Summary.

25. Creating Community.

What Is Community? Guest Books. Email Newsletters. ListServs. ListServ Software. Discussion Lists. Blogs. Other Ideas. Summary.

26. Adding Programming Features.

Forms Processing. CGI. Personalization. Databases. Shopping Carts. Privacy. Earning Your Users' Confidence. Security. Summary.

27. Usability.

User-Centered Design. Easy Is Good. User Testing. Key Usability Issues. Summary.

28. Browser Standards.

A Brief History of Browser Standards. HTML & XHTML Standards. Style Sheets. Document Object Model. JavaScript (ECMAScript). Current Browsers. Compatibility. Best Practices. Summary.

29. Hosting.

What Is Web Hosting? Get Your Domain Name! Your Web Hosting Needs. FTP—Uploading Your Site. Summary.

30. Getting Listed.

Directories & Search Engines. Getting Listed. Meta Tags. Trading Links. Summary.


Submit Errata

More Information

Peachpit Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Peachpit and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Peachpit products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive:

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020