Don't Make Me Think, rev 4: A Common Sense Approach to UX Research and Design, 4th Edition

Description

When Steve Krug wrote the third edition of his best-selling book about usability in 2013, he thought he was finally through with writing. And he really liked that idea.

More than half a million people had read Dont Make Me Think, often described as required reading, the bible of usability, or everyones introduction to UX design. Readers seemed to love that it was short, witty, profusely illustrated, and full of practical commonsensical insights about how people actually use all the digital stuff we create.

But given all the changes between then and now (usability had became, as he puts  it, a wholly owned subsidiary of User Experience Design, a million new UXers were minted during the UX hiring gold rush, and AI suddenly appeared, promising to either make all of them incredibly productive, put them all out of work, or wipe them out with the rest of mankind), against his better judgment he couldnt resist giving it one more shot.

Its still short enough to read on a plane ride (as many people actually have), still a fun read (for a technical book), and its still a uniquely useful guide to understanding how to design for people. This new edition retains and updates Steves core principles, and adds entirely new chapters like

• Quant vs. Qual which explains how combining UX data and observation makes for better decisions.

• UX, say hello to AI is a thorough treatment of the elephant in the room: What AI is and isnt, how its likely to progress, and how it will affect the people who design products and the people who use them.

• Doing the right thing (subtitle: How to keep your UX job and do good work without selling your soul) talks about things like ethics, maintaining the role of user advocate, and career survival in the modern UX world.

Whether youre a seasoned professional or a newcomer, designer, researcher, developer, product manager, stakeholder, CEO, or just someone vibe coding in your spare time, this book will help you produceand your users enjoybetter products.

Sample Content

Table of Contents

1          13 years later Another edition? So soon? Whats your hurry?

2          A brief history of UX design: Reading time: 9-1/2 minutes  

3          Heads up: A few travel tips for the road ahead  

4          Dont make me think! Krugs First Law of UX Design        

5          How we really use the web: Moving fast, satisficing, and muddling through       

6          Billboard Design 101: Designing for people in a hurry         

7          Animal, Vegetable, or Mineral? Users love mindless choices  

8          Omit needless words: The art of not writing for the Web    

9          The Big Bang Theory of UX design: The importance of getting users off on the right foot

10        The Farmer and the Cowman Should Be Friends: Why so many arguments about UX design are a waste of time        

11        Usability testing on a dollar a day: Keeping testing simple so you do enough of it         

12        DIY Usability Testing: The step-by-step instructions 

13        DIY Debriefing: Deciding what to fix  

14        Quant vs. and Qual: Better together

15        UX, say hello to AI: What you need to know         

16        Doing the right thing: How to keep your UX job and do good work without selling your soul      

17        Be of good cheer: A few encouraging words      

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