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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.
Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.
This up-to-date new edition of Managing Enterprise Content helps you:
Section 1: The basis of a unified content strategy
Chapter 1: Content: The lifebood of an organization
Chapter 2: Intelligent content
Section 2: Where does a unified content strategy fit
Chapter 3: Enterprise content: Web and beyond
Chapter 4: Publishing
Chapter 5: Product content
Chapter 6: Learning materials
Section 3: Performing a substantive audit: Determining business requirements
Chapter 7: What does your customer really need?
Chapter 8: Where does it really hurt?
Chapter 9: Analyzing the content lifecycle
Chapter 10: Performing a content audit
Chapter 11: Envisioning your unified content strategy and lifecycle
Section 4: Developing a unified content strategy
Chapter 12: Content modeling: Adaptive content design
Chapter 13: Reuse strategy
Chapter 14 Designing workflow
Chapter 15 Designing metadata
Chapter 16: It's all about the content
Chapter 17 Change management and governance
Section 5: Supporting your unified content strategy
Chapter 18: Changing roles
Chapter 19: The role of XML
Chapter 20: The role of content management
Section 6 Resources
A: Checklist for implementing a unified content strategy