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Managing Enterprise Content: A Unified Content Strategy, Rough Cuts, 2nd Edition

Rough Cuts

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    • Rough Cuts are manuscripts that are developed but not yet published, available through Safari. Rough Cuts provide you access to the very latest information on a given topic and offer you the opportunity to interact with the author to influence the final publication.

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Description

  • Copyright 2012
  • Dimensions: 7" x 9"
  • Pages: 384
  • Edition: 2nd
  • Rough Cuts
  • ISBN-10: 0-13-293167-2
  • ISBN-13: 978-0-13-293167-0

This is the Rough Cut version of the printed book.

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:
  • Determine business requirements
  • Build your vision
  • Design content that adapts to any device
  • Develop content models, metadata, and workflow
  • Put content governance in place
  • Adapt to new and changed roles
  • Identify tools requirements
With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Sample Content

Table of Contents

Section 1: The basis of a unified content strategy
Chapter 1: Content: The lifebood of an organization
Chapter 2: Intelligent content

Section 2: Where does a unified content strategy fit
Chapter 3: Enterprise content: Web and beyond
Chapter 4: Publishing
Chapter 5: Product content
Chapter 6: Learning materials

Section 3: Performing a substantive audit: Determining business requirements
Chapter 7: What does your customer really need?
Chapter 8: Where does it really hurt?
Chapter 9: Analyzing the content lifecycle
Chapter 10: Performing a content audit
Chapter 11: Envisioning your unified content strategy and lifecycle

Section 4: Developing a unified content strategy
Chapter 12: Content modeling: Adaptive content design
Chapter 13: Reuse strategy
Chapter 14 Designing workflow
Chapter 15 Designing metadata
Chapter 16: It's all about the content
Chapter 17 Change management and governance

Section 5: Supporting  your unified content strategy
Chapter 18: Changing roles
Chapter 19: The role of XML
Chapter 20: The role of content management

Section 6 Resources
Glossary
Bibliography
A: Checklist for implementing a unified content strategy
Index

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