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Search Engine Visibility

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Search Engine Visibility

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  • Copyright 2003
  • Edition: 1st
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  • ISBN-10: 0-7357-1256-5
  • ISBN-13: 978-0-7357-1256-0

Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor,

"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner,, home of I-Search discussion list; Moderator, bCentral Daily Digest

Sample Content

Online Sample Chapter

Search Engine Optimization: What to Know Before You Build

Table of Contents



How This Book Is Organized. Companion Web Site.

1. Before You Build.

Introduction. Why Search Engine Visibility Is Important. Understanding the Search Services. Web Design Rules. Conclusion.

2. How to Build Better Web Pages.

Introduction. Text Component. Keyword Placement. Link Component. Navigation Schemes. Popularity Component. Compromising Between Marketing and Design. Conclusion.

3. Page Design Workarounds.

Introduction. Bells and Whistles That Can Hurt More Than Help. JavaScript and Search Engine Visibility. Cascading Style Sheets (CSS). Frames and Search Engine Visibility. Flash Sites and Search Engine Visibility. Dynamic Web Pages. Server-Side Includes (SSI). Optimizing PDF Documents. Conclusion.

4. After Your Site Is Built.

Introduction. Directory Submission. Search Engine Submission. Monitoring Your Site Statistics. How to Resubmit a Site. Site Maintenance. Conclusion.

5. Best Practices: The Dos and Donts of Search Engine Marketing.

Introduction. What Exactly Is Spam?. Types of Spam. Deconstructing Common Misconceptions. Conclusion.


Introduction. Web Sites. Books.


Speed Up Your Site Appendix Excerpt.



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