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What do you do when your learners know what to do but still arent doing it?
Training is created with the goal of changing learners behaviors, but anyone who has created learning experiences knows that theres a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have.
In the last few decades, the fields of psychology, behavioral economics, and other behavioral sciences have brought an enormous amount of scientific research into helping people with behavior change. Only a fraction of that research has made its way back into learning design.
Talk to the Elephant: Design Learning for Behavior Change shows you how to add critical tools to your learning design toolbox to affect behavior change. Youll find out how to use frameworks and strategies from behavioral science to help you research and analyze challenges, feel more confident that youre solving the right problem, and design and test solutions that can help people with difficult behavior changes.
By the end of this book, youll be able to
1 TALKING TO THE ELEPHANT
2 TAKING A SYSTEMS VIEW
3 MOVING ALONG THE CHANGE PATH
4 COMMUNICATING VALUE
5 UNDERSTANDING MOTIVATION
6 ANALYZING BEHAVIORS
7 DETERMINING IF ITS A TRAINING PROBLEM
8 MAPPING TO SOLUTIONS
9 USING PERSUASION AND MOTIVATION TECHNIQUES
10 USING PLANNING, PRACTICE & FEEDBACK
11 USING ENVIRONMENTAL AND SOCIAL SUPPORT
12 VALUES AND IDENTITY
13 DESIGNING RESPONSIBLY
14 PUTTING IT ALL TOGETHER: A CASE EXAMPLE
15 REAL-WORLD EXAMPLES