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Branding/Marketing

Articles

Marty Neumeier

In this excerpt from The Brand Flip: Why customers now run companies and how to profit from it, Marty Neumeier explains that industry is undergoing a massive migration from a material-based economy to a digital one. A product becomes a symbol and the symbol becomes the product, which can offer tremendous value as a building block in a customer's personal identity.

Corwin Hiebert

Marketing is a lot more than just being available to the market. By sharing fresh ideas, sharing your unique attributes and leadership, building a brand that’s memorable and meaningful, and putting it into action, you’ll draw a crowd instead of just standing out in one.

Colby Brown

Google+ is a terrific social network for photographers to connect with clients, fans, and others who share their love of the visual arts. Colby Brown should know. The author of Google+ for Photographers has built a huge following on Google+. He shares 10 of the best ideas he has learned from his experience - expertise that can help you to build your own network, hang out with great new friends, and get your photography noticed.

The authors of Search Engine Advertising show you how to build a strong marketing plan and campaign foundation using a live campaign to illustrate both the strategic and tactical elements of a search marketing campaign.

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Blogs

Laura Ross

On Thursday, June 25, @Peachpit and @RahafHarfoush threw down for a live, full-hour Twitterview about the Obama campaign’s use of social media. Check out the transcript and suggest the next Twitterview author!

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