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Create AIR applications that have the look and feel of more traditional desktop applications.
I just got back from Chicago, where I attended Adobe MAX 2007, the company's annual confab for developers. The bulk of the conference was taken up with hundreds of workshops, hands-on sessions, whiteboard talks and other kinds of presentations, all of which had the 4,300 attendees running from one end of the vast, brand-spanking-new, McCormick Place West convention facility to the other.
All of us came together in one room, however, for two keynote addresses and an evening sneak peek session, during which Adobe announced several new products and initiatives and allowed us a glimpse at future developments.