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This chapter is from the book

This chapter is from the book

Conclusion

The moment a person signs up for your software is crucial: it's the moment when they decide to start a relationship with you. If it's a bad experience and they can't quite muster up the motivation to sign up, they may never return.

By using the simple and effective journalism technique to answer the basic questions of inquiry, you can go a long way to getting (or keeping) people motivated to use your software.

In the next chapter we'll talk about keeping that momentum during actual use of your software and helping people get up to speed with regular use.

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