Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Design > Adobe Creative Suite

  • Print
  • + Share This
This chapter is from the book

Images from PowerPoint and Other Applications

Many modern applications whose principal purpose is not image editing can now save images at higher resolutions than they could in the past. Also, it is increasingly common that software programs that use vector graphics (for text, line drawings, and symbols) can export those graphics as bitmapped images. If an application can export images in TIFF or EPS format at the desired resolutions, it may be possible to use these images for publication. Publication images are typically desired at 300 or 400 ppi or dpi at width and height dimensions determined by the author according to the number of columns the image will span. Line drawings, graphs, and artwork are required at 1200 pixels or dpi.

Yet many of these programs save only in the JPEG format, and then only at relatively high levels of compression, resulting in a significant loss of visual data. The resolutions that result from saving as TIFF from these programs may also be less than what can be obtained through means discussed in this section. In Figure 4.24, for example, a zoomed image of a leaf shows that better resolution was achieved (on the left) when printing to Adobe PDF (Portable Document Format) using the Press Quality preset, versus saving a 300 ppi TIFF file from PowerPoint (right image). Note the coarser pixilation of the PowerPoint derived image.

Figure 4.24

Figure 4.24 A zoomed image of a leaf printed to Adobe PDF (left) and as a TIFF file saved in PowerPoint (right).

Also, many specialized graphing programs, older scientific programs, legacy QuickDraw programs, and programs on SGI (Silicon Graphics, Inc.)/SUN units do not provide any options for saving as TIFF or EPS through the Save As or Export commands. When documents from these sources are made into TIFF files, lettering and edges of drawings can be aliased.

Copy and Paste as a (Poor) Solution

Whenever possible, copying and pasting images from one application to another should be avoided. This is especially true when copying images and graphics from one software manufacturer (e.g., Microsoft) to another (e.g., Adobe). Copied graphics and images are saved at computer screen resolutions in memory (the Clipboard) at resolutions that are generally lower than the original.

For example, in Figure 4.25 a small portion of a graph is zoomed in to inspect the quality of lettering. A copied and pasted image of the graph is shown on the top; the same graph printed to Adobe PDF and saved as an EPS file is on the bottom. Note the change in colors of the bars in the copied and pasted image, along with the pixilation of the graphic indicated by the 5 and 0 in the number 50. Colors also shifted in the PDF derived EPS file: The graph was created in a Microsoft program in which color management is not used, resulting in interpretation of the colors by the Adobe PDF driver.

Figure 4.25

Figure 4.25 On the top is a copied and pasted image of the graph; on the bottom is the graph printed to Adobe PDF and saved as an EPS file.

Best Methods for Retention of Resolution

To retain as much visual data as possible without aliased lettering, the following approaches can be used for graphic (vector) line drawings, graphs, text, and so on:

  • Low-tech solution 1. Enlarge the graphic to eight times its size and save or export it in bitmap format (e.g., TIFF, JPEG, BMP, PICT). When the file is opened in Photoshop, in the Image Size dialog box, change the dimensions and resolution to the desired settings (see "Resample for Output [Image Size]" in Chapter 8).

    Choose this method when graphics are easily enlarged and an option exists to save in a bitmap format.

  • Low-tech solution 2. Print the graphic to an inkjet printer or a deskjet printer (but only if it is a vector graphic), scan the page at 1200 dpi in the grayscale or color mode, save it as a TIFF file, and then optimize the image in Photoshop. If the image is a graphic (text, line drawings, graphs), make the grayish paper background white and the lines/text dark (see "Problem Images" in Chapter 6).

    Use this option when no other options exist for saving as a bitmap or when other solutions don't work.

  • Print to Adobe PDF. Rather than saving a file in PDF format, which is likely to produce a low-resolution file, instead use the Print command and choose the Adobe PDF driver (Figure 4.26). This generates an image file in Adobe PDF format that retains the full resolution and detail of the original image or graphic. This method requires the purchase of one of the versions of Adobe Acrobat.
    Figure 4.26

    Figure 4.26 On the left, the Windows Print dialog box, showing the Adobe PDF driver selected. Clicking the Properties button opens the Adobe PDF Document Properties dialog box, seen at right.

In Properties (or Options), be sure to indicate the intent. In the Default Settings drop-down list, choose either of the following:

  • For images, choose High Quality Print. An image no greater than 450 ppi (pixels per inch) will result (Figure 4.26).
  • For graphics, choose Press Quality. A 2400 ppi document will result.

Open the document in Adobe Acrobat and check to see if the entire image or graphic fits into the page. If the document does not fit, any of the following actions can be taken:

  • If the image or graphic is rotated to the wrong orientation but it fits within the page, in Acrobat choose Document > Rotate Pages to return the graphic or image to the correct orientation.
  • If the image or graphic doesn't fit within the page because it is at the wrong orientation, change it before printing the PDF again. To do this, choose Landscape or Portrait (whichever is appropriate) in the Layout tab of the Print dialog box in Acrobat 7 for Windows, or in the Page Setup dialog box (File > Page Setup) in Acrobat 7 for Macintosh or Acrobat 8 for either platform.
  • If the image or graphic doesn't fit within the page and it is at the correct orientation, rescale the image to the page size or increase the page size, whichever is appropriate. Click the Advanced button to access these options (Figure 4.27).
    Figure 4.27

    Figure 4.27 The Paper Size or Scaling options can be changed to fit the image or graphic within the page size.

Once you've created a satisfactory PDF file, convert it to the appropriate final format by opening it in Acrobat and choosing File > Save As. The encapsulated PostScript (EPS) format is preferred for publications because it retains details in graphics and produces compact files. Also, EPS files are scalable, meaning that they can be scaled to any dimensions and still retain their inherent resolution, provided that the graphics are in vector format and the original contains no bitmapped images. The TIFF format is preferred for bitmapped images, although JPEG files can be used in word processing documents.

  • + Share This
  • 🔖 Save To Your Account

Peachpit Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Peachpit and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Peachpit products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email ask@peachpit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.peachpit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020