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For best readability, avoid using a sans serif for the body copy. Try a classic oldstyle serif face (such as Garamond, Jenson, Caslon, Minion, or Palatino), or a lightweight slab serif (such as Clarendon, Bookman, Kepler, or New Century Schoolbook).

Now that we've covered the design basics, you can get right to work creating your own newsletter with Adobe's newsletter templates.

For more design tips from Robin Williams, check out The Non-Designer's Design Book, The Non-Designer's Type Book, and The Non-Designer's Scan and Print Book (with coauthor Sandee Cohen), all published by Peachpit Press and found at quality bookstores everywhere.

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