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This chapter is from the book

This chapter is from the book

Informational Query Indicators

Your web analytics data and keyword research data can help you determine which query words show informational intent. Some informational query indicators include:

  • Question words (how, what, where, why, who, when)
  • Keyword phrases with four or more words per phrase
  • Plural form of a word (indicating the desire to see a list of items for further research)

Search engine results pages also provide strong indicators of informational intent. If you see Wikipedia consistently appear in search results for many of your targeted keyword phrases, search engines have determined that searchers who type in those keyword phrases want to read information about that topic. Likewise, if you see other types of informational websites (reference, how-to, and so on) dominate the top search results, then search engines have deemed those keyword combinations as informational.

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