- Mistake 1: Unrealistic Timeline
- Mistake 2: Web 1.0 Thinking
- Mistake 3: Self-Centeredness
- Mistake 4: No Recruitment Plan
- Mistake 5: Nothing Happening
- Mistake 6: Under-Managing the Site
- Mistake 7: Over-Managing the Site
- Mistake 8: Inadequate Technology
- Mistake 9: Making Things Too Difficult
- Mistake 10: Disorientation and Dead Ends
- Avoid These Mistakes
Mistake 8: Inadequate Technology
If your community registration form isn't working, I can practically guarantee that not a lot of new members will sign up. If the website loads slowly or experiences constant downtime, the members you have probably won't stick around long. If you have database problems and lose member contributions, you may have a revolution on your hands.
Most online communities don't need fancy technology, but they do need technology that works. If you intend to recruit a lot of users, make sure that your website can handle the volume. Don't worry; as online communities become increasingly popular, more and more ready-made technological solutions are available. Unless you're planning something really unusual, you don't have to invest in technical innovation. Choose a simple, stable solution that will facilitate what's most important in the communityuser participation and communication. You don't have to reinvent the wheel, but the wheel has to turn.