Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Digital Photography

Get Your Photography on the Web: Adding Content to Your Website

  • Print
  • + Share This
The content you put on your website will make or break it. As a photographer, it’s going to be your images (and descriptions) that are going to leave the lasting impression. Rafael Concepcion discusses how to work with posts in WordPress, add images, categories, and tags, add galleries and slide shows, and work with Pages inside of WordPress.
This chapter is from the book
  • “No matter what kind of website you decide to make, the most important part is that you add content consistently.”

The Content You Put on Your Website Will Make or Break It

It’s probably no surprise to you now that the hardest part about setting up a website is not all of the technical stuff that comes along with it. I’ve seen websites that look incredible (reflecting hours upon hours of programming for some Web designer) and that make me stop and check them out immediately. I can’t name any of them for you, however, because as soon as I was over the design (and believe me, that can happen pretty quickly), I got tired of looking at the content on the site. But on the other hand, I can think of many sites that don’t have the best design, but the content just makes me come back over and over.

This does not mean that you should design a bad site. It just means that it’s what you put into it that makes it memorable. As a photographer, it’s going to be your images (and descriptions) that are going to leave the lasting impression.

Setting up a WordPress site has helped us by giving us a structure to place content in, and it’s probably a good idea for us to talk a little about what kinds of content we can place in there, and how we are going to make sense of it. WordPress divides content up as posts and pages—posts are the entries that individuals associate with blogging, while pages are the static pieces of content that websites normally have.

Every Photographer Should Blog—Just Not About What They Had for Breakfast

I believe that nothing but good can come from you having a website that incorporates both static content and some form of blogging. If you’re a photographer that is trying to make an extra couple of bucks with your craft, it becomes even more important. That does not mean that you should immediately create a blog telling everyone what you did all day and how it made you feel. While you may find that, in some cases, this will add a level of variety to your blog, I don’t think it should be a functional component of your website. Pick a day and post a picture. Tell your viewers about it. The next day, post another picture. Tell them about that one. This uses the blog mechanic without it actually being a blog.

WordPress Will Create a Static Website for You

One of the great things about WordPress is that it can be used as a basis for the traditional website. Don’t think the blogging thing is for you? That’s okay—simply create the pages that you want to have on your website and arrange them as you see fit. The structure is in place for you to do so and you don’t have to do any of the code. The goal is to free you from having to do coding, so you can do the thing that you are best at—taking pictures.

Some of the Best Photography Websites Out There Use WordPress

It would surprise you to know just how many websites are designed on the WordPress platform. Let me give you a couple of examples:

Add Content Consistently

No matter what kind of website you decide to make, the most important part is that you add content consistently. This could be a page showcasing some of the images that you’ve made, or a page about specials that you may be running for your customers. The hardest person to get to your website is a repeat visitor. If a person does not have a reason to come back, they won’t. Make sure you avoid that by giving them something to come back to. If you set yourself up with a schedule for when you will be posting content and stick with it, your visitors will come to expect when you will be posting content and return, increasing your viewership.

Categorize and Organize Your Website

Nothing will frustrate a viewer more than being unable to find the content that they are looking for. Make sure that you place the content your viewers want to see in a place that’s easy for them to get to. At most, the content should be no more than four clicks away. Any more than that, and they’ll lose interest.

In this chapter, I’m going to give you a few reasons to consider blogging on your website, then I’m going to go into detail on how to use posts and pages to create content. We’ll add images, galleries, categorize content, and change the organizational structure of the site. We’ll also do all of this without tackling any code. Let’s go fill that website!

A Photo Blog Can Solve Many Problems

With so many photography websites out there, making yourself stand out above the others can prove to be very challenging. This is why I feel that giving your readers a chance to come back and learn more about you is the key to solving credibility, trust, and search problems.

Problem #1: Portfolios Are So Yesterday

It’s often said that the best photographer is the best picture editor. We’ve become so used to this, that the portfolio has started to lose its effectiveness. Deep down, when I am looking at a portfolio, I’m thinking to myself “Great, these 20 shots are beautiful, but they’re 20 out of how many? Is this photographer consistent? Does this show enough variety? What’s this photographer going to be like under the gun? Does this reflect 80% of their work, or am I just seeing 20 ‘happy accidents’?”

Solution #1: Continuity and Consistency

If you have a blog, you can create a post one day that shows a specific photographic project you’re working on. The next day? Another project. The third day? Post a random picture. Now, when someone visits your site, they’ll see that you are shooting continuously—establishing your reputation for “being out there.” As they get to see your work over time, they’ll see the consistency of it. This will also draw attention to your skill, and make that person more likely to call you for a specific assignment.

Problem #2: You Must Get to the Top of the Search Engines

You’ve set up your website and now you want to attract customers. This will start the frantic race to Google to see where your website ranks. For example, typing “Tampa Photographer” in the search field will currently result in 1,630,000 entries to sort through. “But I want to be number 1! How do I do this?” you ask. This will start a long search for SEO (search engine optimization) kits, the weeding through websites to find the best combination of tags, titles, links, and so forth to uncork the magical combination of stuff that will make Google increase your rank and get you higher on the list.

Solution #2: Tell People What You’re Doing & Worry About SEO Later

Remember that you started all of this because you wanted to be a photographer, not an SEO engineer. Now, this book doesn’t go into SEO strategies and techniques, because frankly, there are tons of other places where you can get the most up-to-date info on this. There’s plenty of time to worry about that later. Right now, focus on getting your images online and adding the appropriate information to them.

Basically, search engines (like Google and Yahoo) follow certain rules to try to figure out which sites have more “information” about a search term—in our case, photography. The more information you have on photography, the more “relevant” you are to a consumer, and up in the directory list you’ll go. So, if you’re consistently writing stuff on your website about the photography you’re doing in Tampa, with the photographers you’re working with in Tampa, your website will be more relevant than others. The more you do this, the more you will go up in the list. The best way to get noticed is to keep that content coming, and keep it fresh—two things you get automatically with blogging.

Problem #3: No One Knows Me as a Photographer

Another problem in attracting customers is when no one knows you as a photographer. How are you supposed to attract more business if no one knows you’re in business to begin with?

Solution #3: Blog Your Projects and Others Will Follow

Let’s say you work on a photo shoot for someone. After the shoot is finished, you edit the pictures, and you give them to the client. Once that’s done (and you’ve gotten the okay from them to do so), make a post talking about your experience and share some images. This solves your consistency and quality issue (first problem), but also lets your customer’s photos be published online. Your customer will, more than likely, let other people know to check your website to see some pictures—bringing lots of fresh sets of eyes to your website and its content.

  • + Share This
  • 🔖 Save To Your Account

Peachpit Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Peachpit and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Peachpit products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email ask@peachpit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.peachpit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020