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The best way to get better at writing Web content is to write, write some more, and rewrite. The challenges in this chapter focus on working with moving images.


The freewriting challenge in this chapter asks you to practice writing a script with an image in mind.

Freewriting works best when it is timed. If you tend to write quickly, set the timer for ten minutes. If you tend to take a little more time, give yourself 15 minutes. Remember that with freewriting you don’t need to worry about accuracy, grammar, spelling, and so forth.

After 43 Years, Barbie and Ken Split Up

Early in 2003, Mattel announced that it was indeed time for the plastic couple to spend some time apart (FIGURE 4.8).

Figure 4.8

Figure 4.8 Barbie and Ken’s last date.

Imagine that Barbie and Ken are on a double date with Midge and G.I. Joe (Barbie’s best friend and Ken’s best friend). It’s the day before they decide to call it quits. The setting is a bar with a dance floor. Choose another setting if you like.

  • What are the four characters saying?
  • What are they wearing?
  • What is the action?
  • Describe the setting.

Suggested Exercise

Exercises are longer projects that will take more time to complete. You can find more complete instructions, learning outcomes, and criteria for critiquing your work at


Using stick figures, create the storyboard for instructions on how to tie a tie or a silk scarf. Make sure you include:

  • An introduction
  • A description of the target audience
  • A description of the media you will use
  • Wide shots, mid-range shots, and close-ups
  • An ending

Decide whether you will use animation or video to produce the instructions.

When you are finished, search the Web to find many examples of instructions for both tying a tie and tying a scarf. For examples of both animated instructions and video, see How would your production be better?

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