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The role of a unified content strategy

To take advantage of new digital markets, you must rethink the way you create, manage, publish, and deliver content. You must reengineer your processes to create a more flexible and sustainable future. You must also reimagine a production process that frees your content to be easily transformed into whatever new formats and devices that your customers desire. In this new world, a publisher becomes a content and service provider, capable of meeting the ever-changing time-to-market requirements. It is not as straightforward as simply incorporating XML into your workflow, because the workflow is only as effective as your content strategy. You also need to determine how you want to create modular, structured content that can be repurposed for multiple information products and services. What’s needed is a unified content strategy.

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