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Creating a Unified Content Strategy for the Web and Beyond

Mar 14, 2012

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This chapter is from the book 

Managing Enterprise Content: A Unified Content Strategy, 2nd Edition

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Mobile

Mobile is the driving force in the move away from handcrafted content. According to a report published in July 2010,¹ 38 percent of US cell phone users, an estimated 89 million people, accessed the Internet from their phones. The same report identified that more than 47 million US mobile users accessed the Internet daily.

Venture capital firm KPCB has identified a number of mobile Internet trends,² including these:

Combined shipments of smartphones and tablets exceeded that of PCs in 2011
60 percent of time spent on smartphones comprises new activities
Global mobile data traffic is expected to grow to 26 times its current volume over the next five years

There are 5.3 billion mobile subscribers worldwide (77 percent of the world’s population) with growth led by China and India.³

The combination of the volume of mobile devices being sold and the reduction in the number of PCs will result in mobile, rather than the PC, becoming the dominant platform.

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