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From the author of Avoid the 'Popularity Contest' Mentality

Avoid the 'Popularity Contest' Mentality

It's easy to get wrapped up in the "numbers game" of social networking. Many individuals and businesses spend way too much time focusing on the quantity of their followers, rather than the quality. Is it better to have 10,000 followers who ignore your posts, or 100 followers who engage with the content you publish?

Focus on building an engaged following by taking advantage of the tips in this article, rather than constantly comparing your follower numbers to those of the guy or girl next to you (see Figure 2).

Figure 2 The most-followed photographers on Google+.

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