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Content Will Always Be King

  • Content can't be separated from commerce.

  • Content must be developed and organized to fit the business context of the company.

  • Customers have a major influence on the type and amount of content on your Web site.

  • Valuable content is a strong differentiator.

  • There are many sources of content other than your company.

  • It's important to evolve the content as often as possible to keep it fresh and to be consistent with other changes in the company's business model or processes.

  • Content needs to be the responsibility of all participants in the organization's value web who deal with customer touch points.

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