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Ongoing Internet Marketing

  • Internet marketing is not like a field of dreams—it requires a lot of work to create and maintain effective content for marketing.

  • Your Web identity needs to be leveraged wherever and whenever possible.

  • Viral marketing is today's term for word-of-mouth marketing, and it's a very powerful force.

  • Establish a newsletter or some form of opt-in communication with your customer.

  • Content needs to be updated constantly, and consistent with the company's brand.

  • Your home page is your company's brand and image to the world.

  • Personalized marketing needs to be accomplished through your Web site.

  • Content from third parties and affiliates will enhance your marketing efforts.

  • Everyone in your company needs to think and act like a marketer.

  • Be prepared to experiment and implement a wide variety of marketing methods.

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