Never set metrics before? Time to start. Do your initial research, and then begin to lay the foundation for an internal process that’s practical. Start tracking and measuring your work, acclimating your office to the practice before you start sharing results with others.
Set metrics as a part of your services agreement at the outset of a project. Collaborate with clients to determine project goals, and then agree upon ways to measure your success accordingly. Establishing metrics that both management and the creative team agree upon, before work begins, ensures that nobody feels like the rules of the game are being changed while at play.
Be sure to select metrics that cover all aspects of a project. Don’t just focus on the financial aspects of value creation. Think about outcomes.
Advance Tool Use
Ever try to save time by hanging a picture with only your eagle eyes and a Swiss Army knife? Remember the feeling of relief when you give in and hunt down your measuring tape, level, and cordless drill? Balanced Scorecard and The Four Powers of Design are power tools. Use them to improve your craft.